IMPACT-GENERATING DIGITAL MARKETING
Our approach to marketing generates impact because it relies on these three simple principles:
Treat Prospects Like People
No matter your industry, stop treating your prospects like objects! We make it a focal point to humanize your marketing where it establishes you as a meaningful partner in your ideal customer's journey.
Out-Teach Your Competiton
Adopt a teaching-focused approach to business where you have great content at each stage of the funnel that adds value to your ideal customer's life. We'll help you stand out with solid content!
Do Paid Ads The Right Way
What good is a great product if nobody knows it exists? Leverage paid ads through our signature multi-touch, multi-channel approach that primes your ideal customer to buy your product or service.
WHAT WE DO
Let us attract for you high-quality visitors to the product you love and turn them into customers that share in that love and promote the heck out of your business.
WHO WE HELP
We help small businesses, and organizations in the following industries reach their goals:
- SAAS & TECH COMPANIES
- EXPERTS, AUTHORS & CONSULTANTS
- NON-PROFITS &
SOCIAL ENTERPRISES - HEALTHCARE & WELLNESS SERVICE PROFESSIONALS
SaaS And Technology Companies
You've built an awesome app, product, or software that makes life easier for other businesses or everyday people. You've successfully built a tribe of initial founding users of your software and generated a lot of buzz with your launch. Congrats!
Now that the launch dust has settled, how in the heck do you continually keep that buzz around your product, establish yourself as the premiere solution in your marketplace, and predictably and most importantly, profitably acquire a ton of new customers?
"Yeah, we'll announce new product features and everyone will love it!"
How about only relevant to a fraction of your users and completely irrelevant to 99% of your potential customers and users!
This is where Impact Now Marketing becomes your best friend. Not only will we help you establish thought leadership in your industry with a fully-thought out content marketing plan, but with paid traffic we have the strategies to help you keep that buzz going and most importantly reach your customer acquisition goals.
WHAT DOES WORKING WITH US LOOK LIKE?
Step 1. Understand Your Brand & Set Strategic Goals
We first start by getting intimately acquainted with your brand, what drives you, and clarifying the value you create in the market. Understanding your history will ensure our messaging is authentic and is in your voice. We will also do some important goal setting where we will outline the most important KPI’s, and uncover important metrics like your maximum CPL, CLV, and other values important in lead generation.
Step 2. Architect Your Optimal Customer Journey
Next we will uncover your customer avatars which are fictional profiles of your ideal customers and architect the journey they will take to becoming your customer. By understanding and connecting with your audience on a deeper level we will be able to more closely align our marketing strategy and messaging so we can attract, convert, close and delight your customers.
Step 3. Build Your Marketing Assets
Now we will develop an editorial and social marketing plan with the unique content that will serve as the centerpiece of your campaign. This includes the emails, articles, videos, infographics, and ad copy that we will be using at the various stages of the conversion funnel. This content will either be uniquely created or curated from your existing resources. In addition to building your unique content marketing assets for your campaign we will also integrate the software and tools needed to put our plan into action.
Step 4. Attract, Convert, & Delight Your Customers
With everything in place now we will now execute the digital marketing strategies and tactics to attract, convert, close and delight your customers. Paid ads on Facebook will be launched, banner ads posted, and traffic will be now generated to bring in visitors to your website. On the backend the follow up systems will be in place to nurture and ascend your subscribers and customers deeper into their respective journey with your brand.
Step 5. Measure, Report, Improve, And Scale
Using Google Analytics, and a variety of other softwares, we will track your marketing campaign’s performance and together we will analyze, and interpret how it is performing against your initial goals. From there we will take action whether it is scaling up your ad campaigns, or making necessary pivots.
We're Stoked About Getting You Results!